However, the latest controversy, lodged by citizens in Melbourne and Brisbane, has to take the cake when it comes to non-gamers taking offense from things that aren't supposed to be disrespectful.īlizzard has since released a statement, clarifying that "Hell" refers to a location in Diablo 4 and that they didn't mean to offend anyone with the ad. In the lead-up to its release, Blizzard poured plenty of gasoline into the marketing fire, transforming a cathedral in France into a Diablo 4 shrine, starting a Hardcore Mode race, hiring Megan Fox to sensually read character deaths aloud, and even benefiting with a timely ad right in the middle of Times Square in New York. Blizzard Entertainment’s Diablo 4 has been charming players worldwide with its immersive gameplay and compelling storyline. When you're in the business of promoting a game that takes players into the deepest recesses of Hell, controversies are par for the course. Others argued that the billboard was inappropriate for public display, especially near a busy freeway, as the disturbing content could easily frighten young and impressionable minds. One stated that the billboard promoted "evil and satanic paraphernalia," while others complained about their children having nightmares due to the menacing Lilith staring down at them. The other residents echoed this discontent. Blizzard continues to toe the precarious lines of going overboard with its controversial marketing and winning over fans with its creative campaigns.Īs reported by numerous sources online, Diablo 4's global billboard campaign in Australia was recently targeted by several complaints from "concerned" Australian parents who claimed that the devilish imagery was "offensive" and deeply inappropriate, particularly in the wake of the global pandemic-born lockdowns. Or, at least, that's what a handful of people from the Land Down Under are saying. But, apparently, even just the base form of the franchise's big baddie, is enough to keep people awake at night. Uber Lilith gives 99% of the Diablo 4 playerbase nightmares.
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